Meet Mother(sm) AAA/Alt Country and Oldies.
She’s smart. She’s sweet. She’s a no bull woman. And she knows this format is “easy” to sell. She’s Mother(sm). Combining Adult Album Alternative, Country and Oldies with a nod toward Bluegrass, Newgrass and Americana, Mother(sm) is the first all 5.1 surround sound format. Appealing to women 35-64 (with definite male-friendlyaccess), Mother(sm) combines a natural acoustic sound along with a down-to-Mother-earth sensibility: we also play music listeners know.
Core artists include Lyle Lovett, Eric Clapton, The Eagles, Fleetwood Mac, Nickel Creek, Allison Krauss and Union Station, The Beatles (“Blackbird”, “Mother Nature’s Son”, “I’ll Follow The Sun”, etc.), Poco, Johnny Cash, Hot Club of Cowtown, Delbert McClinton, Bonnie Raitt, John Hiatt, John Fogerty/CCR, All the great Texas AAA artists (BJ Shaver, Ray Wylie Hubbard, et al), Emmylou Harris and a bunch of Country artists we just plain like!